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Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd by Karl D Speak, David McNally

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Thriving instead of Surviving

Most people have a lot more power than they think they have. Someone else may define what you do in the course of the day. But how you do it is in your hands. We've encountered strong personal brands in all kinds of business situations and settings—across counters in post offices, in the drive-through lanes of fast-food restaurants, in real-estate offices and hardware stores, hospital rooms and classrooms, and sitting in airline seats about as far removed from first-class as you can get while still being inside the plane.

In The Eagle's Secret (Dell Publishing, 1998), David used the contrast between survivors and thrivers to show the far-reaching effects even small actions and unconscious attitudes can have in our ...

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