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Introducing SEO: Your quick-start guide to effective SEO practices by Anirudh Prabhu, Aravind Shenoy

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© Aravind Shenoy and Anirudh Prabhu 2016

Aravind Shenoy and Anirudh Prabhu, Introducing SEO, 10.1007/978-1-4842-1854-9_11

11. Social Media Marketing and SEO

Aravind Shenoy and Anirudh Prabhu2

(1)Mumbai, Maharashtra, India

(2)A-403, Govardhan Nagar, Mumbai, India

Social media marketing (SMM) is an integral part of SEO. In this era, social media is not just a basic factor you need to incorporate—it is a remarkable platform with a reach spanning more than 1 billion users. Current statistics indicate that Facebook is the leading social media platform with more than 1.5 billion users. In addition, there are Twitter, LinkedIn, and Foursquare, to name a few.

Earlier chapters emphasized the importance of providing user-engaging content to keep users interested ...

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