O'Reilly logo

Managing Startups: Best Blog Posts by Thomas Eisenmann

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 21. What the Highest-Converting Websites Do Differently

Zach Bulygo

Did you know that companies that take on a structured approach toward conversion optimization are twice as likely to see a large increase in sales?

Given this, you’d think more companies would test and run experiments. Yet 61% of companies do less than five tests per month.

My gut tells me the reason for this is that most companies are too caught up in the “business as usual syndrome,” and they rarely take a second to stop and think about really focusing on conversion optimization.

In this post we’re going to go over what the highest-converting websites do differently. But before we get into the details, we want to highlight a few points to get you thinking:

Got that? Okay, let’s get into what the best do differently....

1. They Make Their Unique Value Proposition(s) Clear

Visitors should clearly see on your home page or landing page why they should do business with you and the benefit of it.

A great ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required