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Meeting Health Information Needs Outside Of Healthcare by Alla Keselman, Catherine Arnott Smith

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13

Health information in bits and bytes

Considerations and challenges of digital health communication

Clare Tobin Lence,  and Korey Capozza     HealthInsight, Salt Lake City, Utah

Abstract

Web and mobile technology platforms allow for the communication of health information to patients and consumers in novel ways, and largely outside of the health-care setting. Three projects conducted at HealthInsight between 2011 and 2014—a text messaging tool for diabetes self-management, a Web site that provides quality ratings for health-care providers, and disease-specific crowdsourced information from social media communities—provide insights into how consumers search for and utilize health information. This chapter describes the key lessons gleaned from research ...

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