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The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market by Sandy Carter

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Focus on Social Networks: Online Communities

People are social beings. Since the earliest of times, communities have been alive and active in the world. The importance of the emerging social networks that exist in our new online world should not surprise us. With so many people working from home, there is a societal shift of people being alone more than in the past. According to the U.S. Census Bureau, the number of people who work at home full time rose 23 percent from the last decade. Time alone while working from home and being connected online but not in person has changed society to crave more communication with others and has given way to new online communities. Even my dad who is retired spends much of his time online. The results ...

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