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The Studio Business Book: A Guide to Professional Recording Studio Business and Management, Third Edition by Jim Mandell, Mitch Gallagher

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When You Lose a Client

Best efforts and intentions aside, client attrition is a fact of life that every studio must expect. There are two broad categories of loss.

Dissatisfaction

The first comes as a result of customer dissatisfaction, which as we’ve seen, can be controlled to a great extent with good follow-up and inspired intervention. The biggest client-killer is probably disorganization, which is a pity. Good businesspeople should be able to virtually eliminate these problems by just paying attention to what’s going on around them.

A client-killing session might begin with a late start, since the room wasn’t prepped for the intended start time. Then, the assistant shows up late and is unaware that the 2-inch was supposed to be biased for ...

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