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Spotlight on Data: Data Storytelling with Mico Yuk

Create an actionable data story to boost engagement

Mico Yuk

Watch the video recording of this event.

The power of storytelling has long been used in Hollywood to engage viewers and generate billions of dollars in sales. However, data storytelling, while highly trendy, is frequently misused and often limited to pretty charts.

Join us for this edition of Spotlight on Data as Mico Yuk teaches you how to use the power of storytelling with your data to skyrocket user engagement. You'll learn how to get your users to take action by implementing a few proven techniques.

O’Reilly Spotlight explores emerging business and technology topics and ideas through a series of one-hour interactive events. You’ll engage in a live conversation with experts, sharing your questions and ideas while hearing their unique perspectives, insights, fears, and predictions for the future.

In every edition of Spotlight on Data, you’ll learn about, discuss, and debate the tools, techniques, questions, and quandaries in the world of data. You’ll discover how successful companies leverage data effectively and how you can follow their lead to transform your organization and prepare for the Next Economy.

What you'll learn-and how you can apply it

By the end of this live show, you’ll better understand:

  • The four parts of every actionable data story
  • How to use right-brain techniques for data storytelling to boost user engagement and adoption for data projects

This training course is for you because...

  • You work with data and need more compelling ways to frame your discoveries and insights.


  • Come with your questions for Mico Yuk
  • Have a pen and paper handy to capture notes, insights, and inspiration

Recommended follow-up:

About your instructor

  • Mico Yuk is the founder of BI Brainz, where she has trained thousands globally to strategically use the power of data visualization to enhance the decision-making process. Her proprietary BI Dashboard Formula Methodology (BIDF) fuses the arts of data storytelling and visualization to drive users to take action. Mico has helped organizations, including Fortune 500 companies such as Shell, FedEx, Nestlé, Qatargas, Ericsson, Procter & Gamble, Kimberly-Clark, and more, gain ROI from their business intelligence investments, and she was rated the #7 most influential entrepreneur in BI by Onalytics.

    Mico is the author of Data Visualization for Dummies (Wiley). Her "blunt" Twitter comments and blog posts have been mentioned on tech websites and blogs, and she was named one of the top 50 analytics bloggers to follow by SAP. A sought-after keynote speaker and trainer, she has given talks at a number of conferences around the world, including the Real Business Intelligence Conference at MIT, Google's Black Tech Mecca, Facebook's Women in Analytics Conference, the Booz Allen Inspiration Series, Microsoft's PASS Business Analytics Conference, and Big Data World in London to name a few. In her spare time, she enjoys returning to her birthplace in the Caribbean to enjoy the ocean. To learn more please visit micoyuk.com.


The timeframes are only estimates and may vary according to how the class is progressing

Monday, July 15, 2019, at 10:00am PT / 1:00pm ET

  • Introduction and presentation (15 minutes)
  • Interactive discussion and Q&A (45 minutes)